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Bert Hardy (1913-1995)
The Emblem of the Cockney World

The Emblem of the Cockney World by Bert Hardy (1913-1995)

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Bert Hardy (1913-1995)
The Emblem of the Cockney World

Gelatin Silver Print
16 x 24.2 cms (6¼ x 9½ inches)
1948

Literature:
'Life in the Elephant', Picture Post, Vol.42 No.2, January 8th, 1949, p. 10
Bert hardy: The Elephant and Castle: Vintage photographs of London Life in the 1940s, James Hyman Gallery, London, 2004, (cat. 1), front cover (p.1).

Exhibition History:
Bert Hardy, The Elephant and the Castle. Vintage Photographs of London Life in the 1940s, James Hyman Gallery, London, 16 April - 29 May 2004.

This photograph belongs to a very rare group of vintage photographs by one of Britain’s most important photographers, Bert Hardy.

As chief photographer for Picture Post magazine in the 1940s and 1950s, Hardy travelled widely recording people and places across the world. Amongst the most famous of these pictures were an award-winning series depicting life in London’s Elephant and Castle district. Photographed over a three week period, between 18 November and 8 December 1948, these photographs were taken for a picture story entitled ‘Life in the Elephant’, which appeared in Picture Post on 8 January 1949.

This photograph of the iconic elephant and castle was selected for publication and was accompanied by the following caption written by journalist A.L.Loyd:

“The Emblem of the Cockney World. Seven bridges point straight to it. Six traffic arteries meet at its heart. From the top of the pub, the elephant with its castle dominates London’s liveliest domain.”

('Life in the Elephant', Picture Post, Vol.42 No.2, January 8th, 1949, p. 10)


We are grateful to Mrs Bert Hardy for her assistance in cataloguing this work.

This item is sold.

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